Video has become the dominant content format across every major platform. Whether you're a local business owner in Manchester, a startup founder in Toronto, or an entrepreneur in New York — video marketing is no longer optional. The numbers make a compelling case.
The State of Video in 2025
Video content has exploded across every channel. Here are the numbers that every business owner should understand:
- 82% of all internet traffic is now video content (Cisco)
- People watch an average of 17 hours of online video per week
- 91% of businesses use video as a marketing tool — up from just 61% in 2016
- YouTube is the second largest search engine in the world
- Video content is 50x more likely to appear on the first page of Google than text pages
Video Drives Conversions — The Numbers
If you're skeptical about ROI, these conversion statistics will change your perspective:
- Adding a video to a landing page can increase conversions by up to 80%
- 64% of consumers make a purchase after watching a branded social video
- Emails with video have 300% higher click-through rates than text emails
- 73% of B2B marketers say video positively impacts their ROI
The key insight: Video builds trust faster than any other medium. Seeing a real person, a real product, or a real process in action removes doubt and accelerates decision-making.
Need professional video content for your business?
Our video editing team creates compelling, brand-aligned video content that converts — without the agency price tag.
Get a Video QuoteWhat Types of Videos Work Best for Business?
Explainer Videos
Short (60–90 second) animations or live action videos that explain what your business does and who it helps. These are the highest-converting video format for landing pages and homepages.
Testimonial Videos
Real clients explaining the result they got from your product or service. Peer social proof is the most powerful trust builder available to any business.
Brand Story Videos
A 2–3 minute narrative about why your business exists, what you stand for, and how you're different. These perform exceptionally on LinkedIn and your About page.
Product / Service Demonstrations
Show don't tell. Demonstrating your product or service in action removes objections and accelerates purchase decisions.
Where to Publish Your Video Content
- YouTube — SEO goldmine; videos rank on Google too
- LinkedIn — #1 platform for B2B video engagement
- Instagram Reels / TikTok — Reach and brand awareness at scale
- Your website — Homepage video can increase time-on-site by 88%
- Email newsletters — Even a thumbnail with a play button increases clicks by 65%
Start Leveraging Video for Your Business Today
We create professionally edited video content for businesses of all sizes. Explainers, testimonials, brand videos — delivered fast.
